Online learning startup

The heart of Jaimes is at the crossroads of online learning and marketing. This is where our knowledge on brands, marketing and learning was of good use. We refined the concept, interviewed customers and pitched to investors. We were responsible for shaping the product vision and aligning it with the mission, brand and business goals.


  • • user stories & personas
  • • product management
  • • value proposition design
  • • pitch deck


  • • branding
  • • creative direction
  • • visual Identity